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Over the years, Birks and Mayors have created a longstanding philosophy of quality, exclusivity and excellence in service that has made a great impression in the luxury jewelry universe.
For Birks, it has been an illustrious and celebrated journey of over 126 years… In 1879, Henry Birks was inspired to start his own jewelry store with a set of core values including quality, exclusivity, excellent service and an openness to design innovation. His vision is at the cornerstone of a retail empire spanning five generations that served a clientele which included royalty and heads of state. Throughout the 20th century, great moments color Birks’ memorable journey as it dominated the Canadian jewelry market and earned more international design awards for its work with diamonds than any other Canadian jeweler.
Sharing Birks’ philosophy of excellence, Regaluxe Investment acquired Henry Birks & Sons in 1993. The majority holder of Regaluxe Investment, Count Lorenzo Rossi di Montelera from Turin Italy, recognized in Birks a luxury brand with tremendous potential. “A brand is special” he says. “It’s not something that comes up and goes away – it’s a long-term prospect. Birks, as a brand, is a national icon. It is irreplaceable. I know how important that is to the success of a brand. It was that same focus on brand identity that contributed to our success at Martini & Rossi.”
In 1996, Tom A. Andruskevich, formerly Executive Vice-President of Tiffany & Co., joined Birks as President and Chief Executive Officer. By 1998, with extensive capital investments to remodel the stores, a refocused merchandising strategy based on the design and creation of exclusive high quality jewelry, and a brilliant contemporary communications campaign, Birks embarked on the exciting adventure of becoming a world-class luxury brand. To reach this goal, Birks acquired a controlling interest in Mayors Jewelers Inc. in 2002 to support its international expansion.
Mayors too had a treasured past and promising future. For Mayors, it has been almost 100 years of milestones. Today, Mayors is the leading force in fine jewelry retailing in the southeastern US. It is no surprise that the Mayors passion for quality, service and exclusive luxury brands was welcomed and embraced by Birks.
As of 2002, Birks and Mayors came together sharing a common vision and philosophy. It was in November 2005 that the two companies were joined as Birks&Mayors Inc. |
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Copyright © 2008 - Birks & Mayors Inc. - All Rights Reserved.
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