The Amorique Diamond®

This proprietary patent-pending, cushion-shaped, exclusive diamond is a creation from Birks experts using design innovation and the latest advancement in diamond-cutting technology. At the heart of this captivating contemporary design is a star-shaped pattern of facets expertly cut into the bottom of the crystal to maximize its inner fire. It is a scintillating diamond that earns a name that reflects the very passion it celebrates: amor or love.
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BIRKS SIGNATURE™ Watch Collection

Each distinguished timepiece in the BIRKS SIGNATURE™ collection for men and women is marked by the ultimate in precision and style. With expertise as a trusted purveyor of fine timepieces for more than 128 years, Birks sources the finest components from around the world to offer quality timepieces. The distinctive design and classic elegance of Birks watches are both of the moment and for all time.
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BIRKS BLUE®

The highly recognized diamond-cut blue sapphire is the signature of BIRKS BLUE® the ultimate collection of modern and enduring classics. A touch of blue sapphire signifies the meticulous workmanship and attention to detail that go into each and every piece in the collection. BIRKS BLUE® is simply the best of the best.
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Birks Destinee™

Birks Destinee™ is the latest creation that will represent Birks on the international stage as the company launches the Birks brand through its Mayors stores in the U.S. in fall 2007. The dramatic new collection features three suites of 18k gold and diamond jewellery inspired by the "quatrefoil," a four-leaf clover reminiscent of the original Birks logo of the 1920's. Developed by Birks' international team of designers, Birks Destinee™ is based on a connective design and the idea that where fate and luck collide, Destinee is born; a moment where chance and magic change the course of life as you know it, etching connections between people that will last for eternity.
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BIRKS RPM®

BIRKS RPM® represents the new generation of timepieces for Birks & Mayors as the first sports watch collection launched under the Birks brand. With a name that evokes passion, power and precision time-keeping, BIRKS RPM® has the product attributes of the finest Swiss timepieces and consists of four unique styles from big date, dual time zone and alarm models to the multi-featured chronograph. Designed for an active lifestyle, its features include scratch resistant, double-curved sapphire crystals, luminous hands and markers, water resistance and rotating bezels for maximum precision.
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BIRKS IMPRESSIONS™ Collection

A true representation of Birks style, the BIRKS IMPRESSIONS™ collection is a modern classic reflecting the heritage of silversmiths, with a pattern commemorating Birks' 125th anniversary. Sleek and chic, the BIRKS IMPRESSIONS™ collection is designed for women and men and also comes in a selection of personal accessories.
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Birks Boutique™ Collection

Inspired by a tradition of superior craftsmanship, the Birks Boutique™ Collection includes an extensive line of signature handbags and accessories made of the finest quality leather and a custom jacquard fabric created exclusively for Birks. Designed and manufactured in Italy, every hand-crafted item in this urban collection represents the essence of Birks, reflecting timeless sophistication and distinctive style.
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