Marking a significant milestone for Birks & Mayors Inc, Birks has been named Official Supplier of jewellery for the Vancouver 2010 Winter Games. As a Tier III supplier, Birks will provide VANOC with a uniquely Canadian gifting and licensed merchandise program that will commemorate the 2010 Olympic and Paralympic Winter Games.

This important initiative was born of shared values and of Birks' commitment to delivering an incredible brand experience to a national and international audience. Birks is extremely proud to take part in this journey that honours our best athletes and celebrates excellence as the Vancouver 2010 Winter Games shine on the world wide stage. Canadians look to Birks to mark the most important celebrations in their lives which is why Birks wants to commemorate this important moment in Canadian history.

The six-year partnership designates Birks as an Official Supplier of the 2010 Winter Games, including sponsorship rights for the Canadian teams participating at the

Beijing 2008, Vancouver 2010 and London 2012 Olympic Games.

Birks will create licensed products bearing the Vancouver 2010 Olympic and Paralympic Winter Games marks as well as the Canadian Olympic team emblem.   Birks will also be the exclusive licensee for distinctive collections of fine jewellery retailed at over $150. These exclusive products will include necklaces, earrings, pendants and rings bearing the Olympic and Paralympic marks.

All Canadians will have an opportunity to purchase a unique 2010 Winter Games jewellery item wrapped in the Birks iconic blue box when these collections are launched throughout Birks retail stores, website and network of corporate sales representatives in Canada as of 2008.