In February 2007, Birks Group Inc. announced its endorsement of the
Boreal Forest Conservation Framework, a vision and commitment to the
long-term sustainability of Canada's Boreal region. The Boreal Framework
was launched in 2003 and is led by the Canadian Boreal Initiative
With this announcement, Birks Group became the world's first luxury
jewellery retailer to join environmental, industry, and Aboriginal
leaders in this ambitious effort to protect the ecological and cultural
integrity of Canada's vast boreal forest.
Birks Group also endorses the No Dirty Gold campaign's Golden Rules,
a set of social, environmental, and human rights principles to guide
more responsible gold production. The No Dirty Gold campaign is
aimed at reforming destructive mining practices and is led by the
international relief and development organization Oxfam America
and the environmental organization EARTHWORKS.
Birks Group is the first Canadian jeweller to endorse the Golden
Rules, joining more than a dozen other major international jewellery