In February 2007, Birks & Mayors Inc. announced its endorsement
of the Boreal Forest Conservation Framework, a vision and commitment
to the long-term sustainability of Canada's Boreal region. The Boreal
Framework was launched in 2003 and is led by the Canadian Boreal Initiative
(CBI).
With this announcement, Birks & Mayors became the world's first
luxury jewellery retailer to join environmental, industry, and Aboriginal
leaders in this ambitious effort to protect the ecological and cultural
integrity of Canada's vast boreal forest.
Birks & Mayors also endorses the No Dirty Gold campaign's Golden
Rules, a set of social, environmental, and human rights principles
to guide more responsible gold production. The No Dirty Gold campaign
is aimed at reforming destructive mining practices and is led by
the international relief and development organization Oxfam America
and the environmental organization EARTHWORKS.
Birks & Mayors is the first Canadian jeweller to endorse the
Golden Rules, joining more than a dozen other major international
jewellery retailers.
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