Birks&Mayors Inc.

CANADA'S GAMES WILL SPARKLE

Birks is the Official Supplier of Jewellery for the Vancouver 2010 Winter Games.

As a Tier III supplier, Birks will provide Vancouver Organizing Committe for the 2010 Olympic & Paralympic Winter Games (VANOC) with a uniquely Canadian gifting and licensed merchandise program commemorating the 2010 Olympic and Paralympic Winter Games. This important initiative was born of shared values and of Birks' commitment to a long term branding strategy reiterating the brand within Canada, but also introducting the brand to a global audience.

Birks is extremely proud to take part in this journey honouring the best athletes while celebrating excellence as the Vancouver 2010 Winter Games shine on the world wide stage.

The six-year partnership designates Birks as an Official Supplier of Jewellery to the 2010 Olympic Winter Games, including sponsorship rights to the 2012 Canadian Olympic Team in London, England.

Birks will create licensed products bearing the Vancouver 2010 Olympic and Paralympic Winter Games marks as well as the Canadian Olympic team emblem. Birks will also be the exclusive licensee for distinctive collections of fine jewellery with a value of more than $150. These exclusive products will include necklaces, earrings, pendants and rings.

Canadians will have an opportunity to purchase a unique 2010 Winter Games piece of jewellery presented in the iconic Birks blue box. Canadians and the world will look to Birks as they celebrate excellence and special moments during these historic Olympics.