Birks is extremely
proud to take part in this journey honouring the best athletes while
celebrating excellence as the Vancouver 2010 Winter Games shine
on the world wide stage.
The six-year partnership designates Birks as an Official Supplier
of Jewellery to the 2010 Olympic Winter Games, including sponsorship
rights to the 2012 Canadian Olympic Team in London, England.
Birks will create licensed products bearing the Vancouver 2010 Olympic
and Paralympic Winter Games marks as well as the Canadian Olympic
team emblem. Birks will also be the exclusive licensee for distinctive
collections of fine jewellery with a value of more than $150. These
exclusive products will include necklaces, earrings, pendants and
Canadians will have an opportunity to purchase a unique 2010 Winter
Games piece of jewellery presented in the iconic Birks blue box.
Canadians and the world will look to Birks as they celebrate excellence
and special moments during these historic Olympics.