Birks initiative to ethically source gold directly from a certifed
Canadian placer gold mine empowers the company to take total responsibility
for the environment, community and human right practices throughout
the corporate supply chain. This approach to ethical sourcing is the
creation of a best practice business model which includes restoring
the mine site to its natural state. This also includes partnering
with the local mining community and respecting their right to engage,
with self determination, in every aspect of the mining operation.
This initiative is not only a pledge but a certified operational business
practice unique to Birks.
In a rapidly changing world, consumers have expressed their desire
to shop ethically. This practice of "voting with your wallet"
is gaining popularity and is poised to be a sustainable best practice
expected by our forward thinking clients. Birks is making history
as the most sustainable luxury jeweller and as a company, Birks
is proud to pave the way for others to follow suit.
"Birks has taken a leadership position in supporting
business practices and partnerships that support ethical, environmental
and social values. The partnership with Mammoth Task Gold is further
evidence of their staunch commitment. Birks can ensure that their
customers are purchasing quality products, made from gold from the
Yukon that was mines, tested and verified in keeping with global
best practices. This is truly a ground breaking initiative."
John C. Orrico, Senior Vice President & Chief Supply Chain
Officer
"The partnership between Birks and Mammoth Tusk Gold
creates environmental and social values, from the Yukon where standards
are in place and being tested, to the jewellery counter where consumers
can make an ethical purchase. This is truly a ground-breaking intiative,
for Canada and when it comes to global best practices."
Stephen D'Esposito, President & Executive Director, Mammoth
Tusk Gold |
