Birks dominated the Canadian landscape throughout the 20th century, and not only has it celebrated many fine moments with Canadians accross the land but, it has also garnered a multitude of awards celebrating its concepts and designs.

This philosophy of excellence has attracted talented individuals such as current President and CEO Thomas A. Andruskevich, a former Executive Vice President of Tiffany.

Under his leadership and guidance, the past 13 years have been underlined by an agressive and extensive capital investment campaign that has seen the remodelling of the stores, a focused product development strategy based on the design and creation of exclusive jewellery, a targeted merchandising strategy, all of which have been accented by a consistently contemporary national communications campaign.

As Birks' forward thinking strategy continues to propel the brand, its partner company Mayors, which Birks purchased in 2002, also boasts a treasured past and a promising future.

Mayors, too, has a treasured past and promising future. For Mayors, it has been almost 100 years of milestones. Today, Mayors is a leader in fine jewellery and prestige timepieces in southeastern United States. It is no surprise that Mayors passion for quality, service and exclusive luxury brands was welcomed and embraced by Birks.

As of 2002, Birks and Mayors came together sharing a common vision and philosophy. In November 2005, the two companies were joined as Birks&Mayors Inc.

As Mayors celebrates its 100th anniversary, it shares a common philosophy with Birks: that of absolute quality, service and exclusive brands.

As a leader in the luxury jewellery and prestigious timepiece market, Mayors dominates this sector of the market in the Southeastern United States.

As Birks & Mayors Inc., their combined prowess consistently paves the way for continued growth.

"Today we're ready to confidently fulfill our promise of an incredible brand experience in thoroughly contemporary and welcoming environments," declares Andruskevich. "Our products are relevant in terms of style, values and today's aspirations. What we offer is exceptional rather than predictable. It's distinctive styling that is appreciated by our clients and essentially, we deliver an excellent brand experience."

The year 2007, marked the 128th anniversary of Birks and another important milestone was celebrated coinciding with the company's announcement of the BIRKS commitment as Official Supplier of Jewellery for the 2010 Olympic Winter games taking place in Vancouver, Canada.

While Birks celebrated this major milestone, Mayors also enjoyed accolades as its excellence was recognized in Florida by the South Florida Journal Business of the Year Award. Also, the Greater Miami Chamber of Commerce bestowed the "Good to Great Award," upon Mayors while CEO Tom Andruskevich was named a Power Player by Florida International Magazine.