As Canada's premier luxury jewellery brand and most respected designer and manufacturer of fine jewellery, timepieces, sterling silverware and gifts, Birks represents a heritage of trust, uncompromising quality and courteous service. Birks continues to reflect the rich, historical references of the past while maintaining an innovative, dynamic and sharp focus on the future.

With 38 prestige destinations from coast to coast across Canada, an extensive distribution network that includes on-line shopping, a corporate sales division serving North America, insurance replacement services and its very own Platinum Credit Card, Birks has everything in place to satisfy the complete needs of its valued clients.

Birks is proud of its design studio and manufacturing facilities that create and

source quality timepieces and produce fine jewellery as well as Birks’ proprietary silver flatware and hollowware products. Birks award-winning designers continue to fill the legendary Blue Box with a timeless sense of luxury, refinement and elegance through their breathtaking designs and unrivalled creativity. Beijing 2008, Vancouver 2010 and London 2012 Olympic Games.

Birks guiding principles put the client first in all that its employees do. These guiding principles encourage treating all associates and partners with respect and trust; recruiting, educating, developing, empowering and retaining the best sales professionals. They also embrace a culture that promotes a passion for teamwork, entrepreneurship, performance excellence, continuous improvement, creativity, professionalism, integrity and community involvement.

BIRKS has a strong national presence and is an indisputable leader in diamonds and fine jewellery. Customers can live the total brand experience while visiting any of six flagship stores in Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver.